Subject: Call - for - papers - for - ICCCM-2017

　　Dear Sir / Madam,

NOTICE: The conference dates will be September 23-24, 2017, so the final submission deadline is June 20, 2017. Please take time to submit your papers to ICCCM-2017.

　　The Business School, Sichuan University, China and Institute for Creative Management of Sichuan University in collaboration with famous organizations and journals are organizing the 1st International Conference on Cultural Creative Management (ICCCM) in Chengdu,China to foster international research collaborations in Cultural Creative Management as well as to provide a forum for presenting current research work in the forms of technical sessions, round table discussions during the conference period. We will have extra and fruitful occasions to exchange research ideas with colleagues in this relaxed and enjoyable atmosphere of sightseeing.

　　Creative management is a science subject that researches on the general principle and the basic rules of the cultural creative management activities from microscopic perspective. It is an emerging management discipline and interdisciplinary science with rapid growth and vitality, based on the management research methods, covering Art, Sociology, Economics, and related discipline. The research purpose is to realize the value maximization under the resource constraints, through cultural resources and the creativity from the business perspective.

　　It is to inform you that the International Society for Cultural Creative Management is in its establishing phase and we will select highly qualified academic and expert scholars as its Members from amongst the participants of the Conference. It is to further inform that at present we are publishing papers in Chinese in Journal of Cultural Creative Management and we intend to upgrade this Journal at international level entitled “International Journal of Cultural Creative Management” in which your valuable input and suggestions will be highly appreciated during the Conference Proceedings.

　　We are honored to have the selected and distinguished scholars from all over the world to share their knowledge and expertise with us in this conference. On behalf of the organizers of this conference, I am very pleased to invite you to submit a paper for the 1st International Conference on Cultural Creative Management. There are some details in the next notice including some conference informations and template for papers, and if you have any questions regarding this conference and submission, please contact us via e-mail:icccm@hotmail.comor cyglpl@163.com.

　　IMPORTANT DATES

　　Abstract submission deadline: April 30, 2017

　　Full papers submission deadline: June 20, 2017

　　Acceptance notification deadline: June 30, 2017

　　Registration deadline: July 10, 2017

　　Your kind consideration to this request is appreciated by us, and your suggestions on this Conference are greatly honored. We are looking forward to your favorable reply.

　　Sincerely Yours,

　　Prof. Yongzhong Yang,

　　Organizing Committee Chair,

　　The 1st International Conference on Cultural & Creative Management,

　　Director,

　　Institute for Creative Management of Sichuan University, P.R China.

　　The Founder of China Creativity Management.

　　About Sichuan University

　　Sichuan University (SCU) is one of China’s top universities, falling under the direct supervision of the Ministry of Education. Located in Western China, it is identified as a key high-level comprehensive research University under Project 985 and Project 211. Sichuan University is located in Chengdu, a famous historic and cultural capital city of Sichuan Province known as “the land of abundance”. It consists of three campuses of Wangjiang, Huaxi and Jiangan, covering an area of 470 hectares and boasting254 hectares of floor space. The university campuses, with their favorable environment and beautiful landscape, make a wonderful place for learning and doing research.

　　It is an institution that comprises three former national universities: the former Sichuan University, the former Chengdu University of Science and Technology, and the former West China University of Medical Sciences. The history of Sichuan University dates back to as early as 1896 when Lu Chuanlin, Governor of Sichuan, founded Sichuan Chinese and Western School on the orders of Emperor Guangxu. It is the earliest higher education institute in Southwest China.

　　Sichuan University has established contacts and cooperative relationships with over 248 renowned colleges and universities as well as research institutes from 32 countries and regions. It has established well-rounded joint education programs of at different levels and in various forms with 213 famous universities from over 31 countries, including United States, Australia and some European countries. The University has established five Confucius Institutes in collaboration with five universities in South Korea, the US and Belgium. It has set up the Jiuzhaigou International Research Center for Ecology, Environment and Sustainability in a joint effort with the University of California and the University of Washington, Sino-US Institute for University Design with Arizona State University, Sino-German Joint Center for Energy Research with Clausthal University of Technology, Western China Poverty-Reduction Research Center with the State Council’s Leading Group Office of Poverty Alleviation and Development, State Council’s Leading Group Office of Western China Development, UNDP and the World Bank, and Sichuan Post-Disaster Reconstruction Support and Research Center with Hong Kong Polytechnic University.

　　Looking ahead, Sichuan University shoulders the social responsibility to attract brilliant minds, nurture talents to serve the country, break new academic ground and promote scientific and technological development, whilst guiding the society. It will write more brilliant chapters in its history—inheriting legacy whilst looking to a bright future of innovation and new possibilities.

　　About Business School of Sichuan University

　　Business School of Sichuan University is established through merging with the formal Sichuan University, Chengdu University of Science and Technology (CUST) and West China University of Medical Science (WCUMS). It is a new type school incorporating with the former School of Economics and Management, the School of Commerce and the Department of Management Science & Engineering, whose history can date back to 1980s.

　　The School adhered to the principle of "Health behavior and great virtue, talents training by morality", adhere to the "open-minded toward self-improvement, people-oriented, advocating academic pursuit of excellence" philosophy, makes student-centered education as theme, considering teachers as education main body and subject construction as focus, and develop variable levels teaching management and scientific research.Business School of Sichuan University consists of 10 departments and 17 research institute, with a faculty member of 139, including 23 professors, 52 associate professors, 2 experts who are granted with special subsidy at the national level, 3 academic and technique leaders at the provincial level, 2 excellent experts who contribute a lot to Sichuan province. There are over 5000 students in total in all kinds of department. Through about 6-year sound and sustainable development, Business School of Sichuan University has 2 first-class disciplines to grant Doctor's degree and 2 disciplines including MBA and ME to grant Master's degree.In the respect of overseas cooperative research and teaching, it has a friendly and stable relationship with many notable universities from America, United Kingdom, Germany and Japan, etc.

　　About Institute for Creative Management of Sichuan University

　　The Institute for Creative Management(ICM) was established in 2010 under the dynamic leadership of Prof. Yongzhong Yang at Business School of Sichuan University, P.R China. ICM firstly launched the systematic exploration on creative management from the perspective of Business and Management disciplines in China. Since 2011, ICM has received the fund support from Government of China under the National Natural Science Fund, the Key Project of the National Social Science Fund, and Program for New Century Excellent Talents in China and the visiting program in Australia which is supported by National Scholarship. During the last four years, we have done a lot of pioneering work in the establishment of the creative management in China. The main work has the following five aspects:

　　The First is to promote the formation of the creative management as a new branch of Business Management discipline. In 2014 the Ph.D enrollment majoring in Cultural Creativity Management was started at Business School. Till now it has recruited nearly twenty Ph.D candidates (National as well as International), and post-doctoral, and the ongoing researches include creative product development mode, the evaluation method of the creative product value, the operation mode of the Internet creative product and customer co-creation of creative products, super star market competition strategy etc.

　　The Second is publishing China Creativity Management Frontier Research Series in 2014, which has got large attention in China, especially the monographs Cultural Creative Product Development: Promoting the Made-in-China by Cultural Creativity winning the National Cultural Industry Research Academic Achievements Prize. From the perspective of management, China Creativity Management Frontier Research Seriesis intended to research the occurrenceanddevelopmentrulesofcultural creativity, to seek the mechanism integrating culture with technology and economy, and then to pursue the path of cultural manufacturization and manufactural culturalization around each linkof value chain including such as cultural resources, content creation, product manufacturing, market promotion and consumers, which provides the theoretical support for promoting the change from "made in China" to "created in China". As Professor JinYuanpu from Renmin University of Chinamentions, “the series book starts the system research from the perspective of micromanagement culture creativity”. With the books published in succession, it will deepen the creative management issues related to frontier research in China.

　　The Third is publishing Creative Management Review in 2016, which is the first Journal intending to promote the development of creative management research in China. This journal is publishing high level academic papers and exploratory practice articles about the creative management from the perspective of business management by applying management research methods. The Journal intends to offer a professional and standardized idea sharing platform suiting both the refined and the common taste with an open academic philosophy and the principle of combining production with research.

　　The Fourth is to build a new model to fostercreative managers and class on the basis of theoretical innovation.The Institute of Creative Management took the step in setting up the professional courses like "Creativity and Innovation" and "Cultural Creative Product Development"for undergraduate and MBA students respectively in Sichuan University, by this way establishing an interconnected personnel training system from undergraduates to doctors and achieving the sustainable theoretical innovation. At the same time, with the establishment of new courses, different from the traditionalteachingmode,the Institute explorestocoach studentsin translating their ideas into practical and commerciallyviable productor plan withlearned professional knowledgein-order to enhance the management skills of students and promotesbusinessprojects.The teaching paper "Academic Entrepreneurship: Create a New Model forCultural Creative Management Personnel Training" won the National Higher Education AwardforEntrepreneurship.In 2016,one team of undergraduate students (UTO), coached by our Institute, won the Second prize in the First National Cultural Creative Business Competition (for cultural life project).

　　The Fifth is to promote the creative management communication. We sponsor several public forums including the Global Cultural Entrepreneur’s Forum, the Creative Management Scholar Salons for the academy sector, and Creative Night in Chengdu for the social sector. A series of events are held in succession, which also has got wide public concern, and also promotes the development and the practice of the creative management in China, accelerating the formation of creative management in China.

　　About Chengdu

　　Chengduis the original city name which dates back to its founding over 2000 years ago. Chengdu is the capital of southwestern China's Sichuan province, as well as one of the largest cities and the most important economic, financial, commercial, cultural, transportation, and communication centers in Western China with a population of more than 14 million.

　　The city is famed for its cuisine, and is also home to the famous Chengdu Research Base of Giant Panda Breeding, a conservation center where visitors can view endangered giant pandas in a natural habitat. Chengdu also hosts more than 260 Fortune 500 companies.

　　Its famous food and tea culture make Chengdu very attractive to travelers from around the world, with many teahouses where you can relax in a bamboo chair, have a fine cup of tea, and exchange ideas while watching the bustle outside. Its cuisine, particularly snacks and spicy foods, is distinct and Chengdu is one of the few places in China where fresh vegetables are available year-round.

　　Chengdu is a great place to live and people are friendly and welcoming. It is a city where past meets present; high rises and fashionable shops give the city a modern feel, while the street markets and traditional teahouses add a taste from the past.